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Expert Advertising Agency
Okxikud LTD/FIE is a strategic Advertising Agency based in United Kingdom & Estonia. Since 2023, we’ve dedicated our time to understanding what works and what doesn’t when it comes to brand acceleration and innovation — so you don’t have to.
About
efficiently, reliably and quickly.
Since 2023, Okxikud LTD has helped companies strategize and implement their creative visions. Our growing Advertising Agency is driven by passionate thinkers who work closely with each brand to create strategies that produce unparalleled results. We love content and design, but thrive on the data necessary to succeed in a digital world.
Traditional Vs. Digital Advertising –
What You Should Choose?
Today, most businesses prefer to instantly opt for digital advertising because of its wide popularity, economic nature, accountability, and more targeted reach. However, as a marketer or business owner, you must consider your target audience’s preferences, business goals, and ad spending budget before choosing your advertising medium.
A great PPC or social media ad sometimes doesn’t get the desired results even with increased spending. At other times, a simple newspaper ad can significantly impact the target consumer.
Most small businesses consider digital advertising pricing a cheaper and more effective alternative to traditional advertising. It may be because, with digital mediums, they can quickly engage with their relatively smaller target audience even with a low budget.
But as the size of their target audience increases, the differences in cost of traditional vs. digital advertising gets reduced to a great extent. The ideal strategy would be to use a mix of traditional and digital marketing mediums to boost your brand’s presence, just like most big corporations do today.
Digital advertising is a good choice for moment marketing, quick customer engagement, and getting instant results. However, for a long-term impact, the traditional advertising methods are better.
Traditional advertising, especially TV, billboards, and the Super Bowl, is for at least another decade. Traditional advertising costs may be high, but so is their impact when done right—the debate between traditional vs. digital advertising will continue into the next decade, but what’s more important is to realize which mediums would work the best for your brand.
As advertisers continue looking for new ways to catch the millennial’s attention, it would be unwise to completely let go of the traditional advertising methods that cater to the older generations.
Digital advertising.
By definition, digital advertising uses electronic devices connected to the internet like mobile phones, tablets, or computers to reach the consumer. Digital ads can take on the form of Google Ads, social media marketing, affiliate marketing, native advertisements, and PPC ads.
Traditional advertising.
Real-world, physical, or traditional advertising — whatever you want to call it — means ads that exist in the real world. Pick up a magazine, flip through it, and you’ll see some traditional advertisements. Go for a drive, and you’ll see billboard advertising in action. You might drive by real estate bus bench advertising on the side of the road.
a real-world, traditional advertisement is just one that isn’t on your phone or your computer; it’s an advertisement that could’ve feasibly existed 50 years ago.
Contact With Us
Get in touch to learn more about how we can drive your brand forward. As a full-service Advertising Agency, we know how to help you and your business grow and flourish. All you’ve got to do is call!